About Us


Alpen Reel Co. was born from the idea that conservation is an integral part of the sport that we love.  We believe that, much like hunting and fishing licenses, a portion of the gear that we purchase should go to the conservation of the waters that we use it on. The waters and public lands that we love are threatened daily. We believe that this philosophy gives anglers a direct way to have an impact

Direct to Consumer

We use a direct to consumer business model which means you are able to buy our gear directly from us.  Because of this we are able to build better, higher quality reels at a price that most other companies can’t match.




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